Digital Transformation in B2B: Key strategies for manufacturers in 2020

WBR B2B Online Report 2019

Learn how B2B companies are winning through digital transformation. Get the report.

Digital transformation is becoming commonplace across the manufacturing sector however the depth and readiness for these changes vary greatly across organizations.

The only constant is the rewards that await those who succeed in transformation: an increased understanding of buyers/sellers, the elimination of siloes to ensure organizational synergy when it comes to the e-commerce experience and, the ability to leverage new and emerging paths to revenue.

To help B2B manufacturers with this transformation wherever you’re at, Elastic Path, B2B Online and the WBR Insights research team came together to investigate how leading B2B companies are developing winning strategies through digital transformation.

Key findings include:

  • 53% of companies are giving sales teams more meaningful ways to connect and build trust with customers as a means to exceed customer expectations
  • 50% of companies are ramping up e-commerce to deliver experiences on par with B2C e-commerce sellers
  • 55% of respondents are prioritizing adoption of strategies and technologies that help them acquire and analyze customer data over the next two years