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Gartner® Report - Master Your Digital Commerce Tech Stack for Revenue Growth

Get your complimentary copy of this new report we feel is aimed at helping digital commerce leaders navigate through finding technology that meets buyer demands, drives conversions, and integrates seamlessly across their organization.

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Our Key Findings

  • Digital commerce leaders struggle to identify technology capable of delivering a customer experience that meets the increasing demands of buyers and drives customer conversion.
  • The digital commerce experience extends beyond the content and capabilities deployed on your website and/or mobile application to the broader customer journey. Customers expect personalized recommendations and pricing consistent with other channels, and real-time order tracking.
  • Critical enablers of digital commerce execution remain siloed across organizations. For example, the 2022 Gartner Chief Sales Officer Strategy Survey shows that 62% of CSOs and senior sales leaders agree that customer data is stored and managed independently by different functions in their organization.

Gartner, Master Your Digital Commerce Tech Stack for Revenue Growth, Luke Tipping, Aditya Vasudevan, Melissa Hilbert, Mike Lowndes, 7 March 2024

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