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Acquia, Elastic Path Announce Partnership to Bring Innovation to Multichannel Commerce


Digital experience, commerce platforms use open source technology and headless commerce to deliver content-driven commerce experiences


BOSTON -- October 31, 2018 -- Acquia and Elastic Path today announce a partnership to help brands realize the opportunities of open source content management and headless commerce solutions. This partnership will enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across touchpoints.

Global brands today face an imperative to deliver a seamless experience. No matter the channel or touchpoint, the brand feel should be the same to every customer. Silos and disconnection create friction and barriers to earning business, trust and loyalty. Both Elastic Path and Acquia are committed to giving their customers the freedom to create a unified brand experience with headless commerce and content technology, open platforms, and APIs that bring the world of commerce and marketing technology together.

Acquia and Elastic Path are collaborating to make it easier to build contextual commerce into any digital experience. Their partnership consists of joint marketing and sales initiatives for 2019, with a goal of supporting customers that want a solution that combines the leading open source content management system Drupal and Elastic Path’s leading enterprise API-first headless commerce platform.

“Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce,” said Michael Sullivan, Acquia CEO. “Our combined approach provides ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.”Brands that rely on the Acquia Experience Platform along with Drupal for content management will discover tremendous opportunities for unified content for commerce with Elastic Path’s API-based commerce solutions. Together, Elastic Path and Acquia enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across every touchpoint.

“Today, brands face an uphill battle if they continue to use legacy technologies to deliver modern customer experiences online. With powerful technology to serve the enterprise demands of every organization, we empower both the marketer and the merchandiser to create the personalized, relevant customer experience they need to drive engagement across connected devices, digital signage, conversational interfaces and more,” said Harry Chemko, Elastic Path CEO.

Key capabilities of a combined Elastic Path-Acquia solution include:

  • Flexibility: Best of breed and built to fit a brand’s unique business model.

  • Personalized: Create content-rich, personalized content experiences for all customer touchpoints.

  • Unified experiences: Present a unified experience of content and commerce for buyers.

  • Future proof: Headless CMS and commerce architecture enables rapid innovation.

  • Enterprise scale: Compliance, security, scalability, and governance for enterprise demands.

The companies are also engaging with TA Digital, a digital agency that is working with both Elastic Path and Acquia to offer its CommerceFactory fully managed experiential commerce solutions for its clients.

“Monolithic systems stifle business agility. Single-stack turnkey solutions are purposely built for a web-commerce only paradigm and undermine innovation because of their poor extensibility,” said Rajiv Rohmetra, TA Digital CEO and co-founder. “With Acquia and Elastic Path, our customers get the best of both worlds, an API-first solution for multichannel digital experience and commerce.”

Look for Elastic Path and TA Digital at Acquia Engage, Acquia’s annual North American user conference, November 7-9 in Austin, Texas. To register visit engage.acquia.com.


About Elastic Path
Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information elasticpath.com.


About Acquia
Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

All logos, company and product names are trademarks or registered trademarks of their respective owners.



Contacts
For Elastic Path:
Kate Nettenstrom, +1 224-489-3437
kate.nettenstrom@walkersands.com

or

For Acquia:
Jenny Radloff or Kate Lavoie-Mayer, +1 617-502-4300
PAN Communications
acquia@pancomm.com

or

For TA Digital:
Kirsten Oelrich, +1 425 281 7048

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