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Advanced product management for commerce
Introducing PIM by Agility

Elastic Path is pleased to introduce PIM by Agility, a new Extended Commerce solution aimed at making advanced product information management simple and elegant for even the most complex product data.

Agility Multichannel, provider of Agility® “Product Management for Commerce” software, has partnered with Elastic Path to provide a fully integrated solution for the on-boarding, enrichment approval and syndication of product marketing information for all channels and touch points. Agility has been recognized in the 2014 Forrester Wave™ and the Gartner MQ. With its award-winning Agility Modular Interface (AMI), which can be custom-configured for every stakeholder, it pushes the boundaries of Product Information Management (PIM) and Master Data Management (MDM of Product Data). Agility’s workflows, syndication engine, proprietary Adobe CC plug-in and seamless integration with Elastic Path streamline and safeguard production and delivery of all creative and digital commerce promotions while optimizing the customer experience. Agility is the most extensible, easy-to-use and team-spirited Product Management for Commerce solution in the industry.

Integrate, optimize, syndicate

PIM by Agility delivers the most advanced features of PIM combined with groundbreaking syndication and production tools to optimize the product information workflow for large, mid-sized, and high-growth organizations.

Elastic Path Commerce offers a flexible, high-performance catalog that’s perfect for many businesses. For customers with complex product information requirements involving large numbers of suppliers, affiliates, channel partners, and merchandise departments, our PIM by Agility extended solution adds sophisticated, dynamic workflow functionality that enhances security, governance and compliance, adds powerful data integration tools, and wraps it all up in an award-winning modular management interface.

Product information management by Agility
Finally, an enterprise-class PIM that's easy to use

PIM by Agility's full range of features are both highly sophisticated and exquisitely simple. It offers advanced and simple-to-use tools for product enrichment, dynamic workflows, analytics, and multichannel syndication. Highlights include:

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Agility Modular Interface (AMI) gives all business stakeholders – including Merchants, Product Managers, Content Managers, Translators, Agencies, Ecommerce and Creative – the most intuitive, user-friendly experience and workflows.

AMI’s extensive library of gadgets lets business users configure web-based workspaces with ideal functionality, which can be simply merged with other systems and provide live lookups to other data sources.

AMI’s vendor and collaboration portals support easy custom set-up of workflows and workspaces for external suppliers in the on-boarding process. Retailers have easy access to custom product selections and assets

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Workflows that are easy to set up, use and change.

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All governance functions can be accessed by business “super-users”.

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Security: Content History and audit trail for all attributes so you know who did what and when.

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Highly flexible data model.

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Easy-to-use WYSIWYG-based Data Integration (DI) toolkit for mass uploads, data profiling, cleansing, data quality and data validation.

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Easy to use Business Intelligence (BI) toolkit for reporting and visual analytics.

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Permission-based easy assess for all to assets and documents through integrated DAM or existing customer DAM.

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Built-in, in-depth support for Adobe for creative digital pages, print, and mobile Apps.

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Agility Syndication and Agility DI allow for incremental and batch feeds to internal systems, other channels, marketplaces and data exchanges to B2B and B2C customers.

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High degree of scalability – customers range from 10 to 1,000-plus users, single country to global – all from one central server.

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No limit to SKUs and attributes – Agility is designed to support millions of SKUs and 100’s of millions of attributes instances.

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Global languages and localization capabilities – customers today use Agility in more than 50 languages and country markets.

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Fully extensible, published APIs and ability to create your own gadgets.

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On-site or hosted deployment options.

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Integration with Elastic Path and syndication via batch and incremental updates triggered through easy-to-set-up Agility workflows.

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Ease of adoption & short time to go live, proven to provide a quick ROI.

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Press Releases | October 13, 2014

Elastic Path and Agility Multichannel announce key technology partnership for enterprise commerce

Elastic Path and Agility Multichannel announce key technology partnership for enterprise commerce

Leading PIM vendor to complement Elastic Path’s patent-pending technologies

New York City (October 13, 2014) – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, and Agility Multichannel, a leading Product Information Management (PIM) vendor, today announced a key partnership agreement to help enterprise eBusiness teams create a best-of-breed commerce solution.

Commerce Suites Have Four Foundational Pillars
According to Forrester in Commerce Technology Investment And Platform Trends — 2014 (September 2014): “Over the past five years, vendors in the commerce technology space have evolved the capabilities of their platforms beyond traditional commerce management into experience management, product information management, and order management. In doing so, the humble commerce platform has gotten very complex.”

“When it comes to product information management for ecommerce, Agility is the leader in its field and represents a strategic addition to Elastic Path Extended Commerce Solutions,” said Peter Lukomskyj, Vice President Products, Elastic Path. “PIM has become a critical technology investment for large, mid-sized and high-growth organizations. Together with our recent partnership with Adobe, we are building an enterprise commerce platform alongside the best technology partners out there.”

Award-winning PIM software Based in York, UK, and Chicago, US, Agility Multichannel’s award-winning Agility® software features a fully configurable interface for businesswide-acceptance and ease-of-use, as well as seamless integration with all channels and touch points, letting companies deliver their product data everywhere it needs to go, instantly, with inviolable integrity and quality.

Agility Multichannel’s approach to product information management solves several business problems, including:

  • Enables extremely fast time-to-market
  • Depth and detail of product information supports customer journey and greatly improves sales
  • Agility Syndication allows incremental updates to any channel: Products are on sale the moment they're approved
  • Web-first, product-centric workflow and incremental syndication means no waiting time for new & approved products to be released
  • Agility reduces errors & review cycles by up to 90% and production times by up to 75%
  • With the groundbreaking Agility Modular Interface (AMI), workspaces and workflows can be tailored precisely to needs of individual stakeholders
  • Increased output by up to 600% without additional staff resources
  • Unrivaled tools and processes free up marketing and creative teams so they can focus on high-value tasks and decision-making
  • Optimizing data quality with easy-to-use Data Integration (DI) tools plus integrated Business Analytics tools for real time reporting

Agility Multichannel CEO Richard Hunt commented, “The synthesis between Elastic Path’s exceptionally flexible ecommerce solution and our user-friendly PIM is a game changer. Separately our companies provide highly compelling, extensible and profitable technologies. Together we provide a powerful, integrated solution that can be precisely tailored to fit every role and that business users will love.”

Agility Multichannel recent industry awards and recognition:

  • July 2014 – Agility Multichannel ranked number one above all competitors, including SAP, Oracle and IBM, for ”customer satisfaction”, based on a large sampling of customer surveys, by UK independent research firm The Information Difference
  • September 2014 – Technology Leadership Award for Marketing Excellence from Ventana Research to Office Depot/Max, specifically for their work using Agility.
  • May 2014 – Agility is highly ranked in first-ever ‘Wave’ report on the PIM marketplace by Forrester Research.
  • September 2013 – Ventana Research Technology Innovation Award for Agility and AMI
  • November 2012, November 2013: Agility ranked in Gartner’s Magic Quadrant in the MDM of Product Data category.

"Increasingly, marketing is going digital to be where customers are. To communicate accurate and consistent product information across an omnichannel landscape, they need a PIM solution to overcome the scale and complexity digital channels create," wrote Forrester in its Forrester Wave, Product Information Management (PIM), Q2 2014. Forrester said Agility is "well suited for firms that need to syndicate product content to multiple channels and includes integration with Adobe’s Creative Cloud (CC)".

About Agility Multichannel
Agility Multichannel’s software product Agility® is a simple-to-use but highly sophisticated Product Information Management (PIM) and Master Data Management (MDM of Product) solution that puts your most valuable data at the stable core of a robust multichannel commerce strategy. Customers include Allied Electronics, Avon Products, Dunelm Group and Office Depot. Headquartered in Chicago, US, and York, UK, with integration and reseller partners throughout the world. For more information visit

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit

Videos | January 25, 2016

Agility - A Best-of-Breed Commerce Suite

Agility - A Best-of-Breed Commerce Suite

This short video shows how multiple contributors can work seamlessly between three core solutions – Agility® Product Information Management (PIM), Adobe® Experience Manager and Elastic Path® Commerce – to integrate, build out and syndicate product information to multiple channels and touch points, bringing products to life for customers.

A Best-of-Breed Commerce Suite from Agility Multichannel on Vimeo.

Can’t see video? View the replay on Vimeo.