North America, South America, Central America, Caribbean
XumaK, a premier digital marketing technology consultancy, was founded in 2003 as one of the first companies to provide professional services for the Adobe Experience Manager (CQ/AEM) platform. Since its inception, XumaK has lived on the leading edge of the Web Experience Management movement. As one of the first Adobe Business Level Partners specializing the AEM platform, XumaK is currently the only partner in the world hosting an Adobe Authorized Training Center (AATC) for AEM. In 2014, XumaK continues to lead its global expansion with Adobe’s Marketing Cloud by delivering the first Adobe Experience Manager implementation in Latin America. By partnering with Elastic Path, XumaK delivers a unique experience-driven commerce solution that is fully integrated with Adobe Experience Manager. ecommerce case study
Case Studies | December 5, 2014

Case Study: Making wine approachable through commerce + content

In selecting an ecommerce platform to power the new venture, had several challenges to address. “It was clear who we were going to go with early on,” said Jorge Tung, Chief Technology Officer, “Elastic Path is very open, very flexible and it aligned with our mindset." A key part of’s success has been its first-mover advantage. By launching Elastic Path Commerce in just 2 months, it was one of the early entrants to the online wine market, carving out a leadership position in Latin America.
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Press Releases | October 15, 2014

Ecommerce Leader Elastic Path Signs XumaK to Partner Network

Ecommerce Leader Elastic Path Signs XumaK to Partner Network

Partnership brings 10+ years content integration expertise to Elastic Path

Vancouver (October 15, 2014) – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that it has signed a partnership with XumaK to deliver solutions based on the Elastic Path platform and XumaK’s “BedrocK” product platform.

Under terms of the partnership, XumaK will offer clients integrated solutions based on Elastic Path’s flagship product for Adobe Marketing Cloud and XumaK's BedrocK platform, a unique, standards-based approach that has been designed with 10+ years of CQ/AEM deployment project experience. XumaK is an Adobe Business Partner and offers the only (AEM/CQ) Authorized Training Center around the world. XumaK was founded in 2003 by Marcos Andres as one of the first companies to provide professional services for CQ.

“XumaK is one of the most experienced Adobe experts in the industry, and brings extensive knowledge of AEM projects to the Elastic Path Partner Network,” said Mark Williams, Co-founder and Executive Vice President, Elastic Path. “XumaK is living on the leading edge of the Web Experience Management movement, and we're pleased to have them join Elastic Path.”

XumaK is headquartered in Miami, with offices in So. California, Guatemala City, Medellin, Colombia and an established presence in Mexico City.

XumaK is the latest member of Elastic Path’s expanding global partner program. In recent months, Elastic Path has added SapientNitro, Adobe, MRM//McCann, Hippo CMS, and Cognifide, a leading agency in Europe, to its roster of partners.

Elastic Path for Adobe Marketing Cloud is the first modular, real-time ecommerce solution designed specifically to enhance the power of Adobe Marketing Cloud. It brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.

For more information about Elastic Path for Adobe Marketing Cloud, visit

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit

News and Events | January 25, 2016 IR Article

A Brazilian wine e-retailer toasts a 90% growth rate in web sales

The vast majority of e-commerce sales still comes from wine, but is rapidly moving into other specialty beverage markets, including beer and coffee. likes to be first—or almost first—in certain segments of Brazilian e-commerce., No. 46 in the Internet Retailer 2014 Latin America 500 , has been selling wine online in Brazil since 2008. Its web sales grew 89.1% to an Internet Retailer estimated $111.03 million in 2014 from $58.7 million in 2013., which claims to have nearly 90,000 wine club members and to have sold nearly four million bottles of wine in its seven-year history, believes the key to growth is getting in early on in a promising niche, says chief marketing officer Ricardo Flores. “We like to be first,” he says.

Now with its web-based wine business established, wants to expand and be first—or at least in the first group—in specialty beer and coffee. In 2014 expanded into selling gourmet coffee online. In summer 2014 announced it was investing about $23 million to build its own coffee business, which includes grinding and roasting its own beans. The company began construction on a standalone plant last year and expects to begin full production sometime in 2015. The coffee plant could eventually have a work force of more than 200 employees, Flores says.

In March, also spent an undisclosed sum to acquire Monodor Patents SA, a company specializing in patents, research and development of coffee-capsule systems, and Mocoffee, a global manufacturer of coffee-capsule products and coffee as well as other hot-beverage products for consumers and businesses. acquired Monodor and Mocoffee because they give access to products that include coffee machines and beverage capsules that encompass a variety of flavors and blends of coffee, tea and other beverages.

The deal to acquire Monodor and Mocoffee and also gives a base to acquire more specialty beverage customers in Brazil and in 17 other countries in Europe and elsewhere. “There is a window of opportunity in coffee,” Flores says. Coffee production and consumption already are big business in Brazil. The county has been growing coffee beans since the 19th century, and in recent years Brazilian exports of coffee have topped more than $7 billion annually, according to the Brazilian Coffee Industry Association. Coffee drinking also is an essential part of daily life for many Brazilians. Each month Brazilians consume nearly 20 million bags of coffee. That’s more than twice the amount of about 8.2 million in 1990, the association says.

There’s plenty of coffee already for sale in Brazil, but says demand for specialty gourmet coffee and related beverages is growing. also says it can leverage its current e-commerce model, customer reward program and deep editorial content to appeal to specialty coffee drinkers in its home market and around the world.

The e-retailer also has developed expertise in fulfillment, a big challenge in Brazil, where the national highway system is notorious for its poor condition and package delivery can be unreliable. But has made big investments in fulfillment and delivery. About 99% of all deliveries arrive on time because 85% of all packages are shipped by air and then delivered by a cadre of licensed local delivery companies. In certain big cities like Sao Paulo and Rio de Janeiro and elsewhere, it also has a fleet of delivery vehicles and company drivers to make deliveries.’s wine customers are educated buyers who like the speed and ease of shopping online but also like to be informed on the products they purchase, Flores says. These customers also expect on-time delivery and great customer service, he says. anticipates attracting the same kind of coffee and beer buyers, and Flores says he sees an opportunity to get into those categories early and win loyal customers.

Another area for expansion is specialty beers. Only a small part of’s total e-commerce sales are from coffee and beer, but in addition to branching into coffee, is developing an e-commerce program for microbrewed beers. In October launched, an e-commerce site featuring 300 specialty beers. As with its wine site, the beer site also offers single-product sales and a subscription-based beer club and deep content to educate specialty beer drinkers on the individual brews. The company’s distribution and fulfillment hub in Espírito Santo, a city in the southeastern part of Brazil, ships all orders for beer and wine. expects plenty of growth ahead for niche web retailers in Brazil, Flores says. But the company also needs to be quick to seize new market opportunities. “There are specialty beverage markets that are wide open,” he says.