Categories: 
E-mail marketing
Regions: 
Global

Leverage behaviors to know who to target and when to send

Elastic Path customers employ a number of third-party systems for engaging consumers. For select customers, Elastic Path has integrated Elastic Path Commerce with Silverpop for e-mail marketing and marketing automation. The marketing database as we know it is gone. A marketers’ database is no longer about data capture for analysis and segmentation purposes, it has evolved. The new marketing database is about individuals and the actions they are taking every day, and it’s about recognizing and acting on their behaviors to create positive customer experiences. Silverpop’s Marketing Database gives marketers the ability to finally start building customer relationships one customer at a time - at scale.