GREAT works with clients to manage online storefronts, manage SKUs, price books, catalogs, and launch flash sales without months of planning. With decoupled front-end and back-end development and custom integration logic, GREAT uses a microservices-first approach to enable experiences that deliver optimized conversions using modern commerce platforms. We build Packaged Business Capabilities (PBCs) to maximize composability. A PBC is a component that delivers a specific business capability with speed and flexibility.