Cognifide is a leading digital marketing consultancy with clients such as John Lewis, Virgin Media, and GlaxoSmithKline. Cognifide uses the world's best marketing technology platforms to empower agencies and brand marketers to deliver the extraordinary. Cognifide guides enterprises through transformational change to create, manage and optimize digital experiences by putting the digital capability client-side and by accelerating collaboration with external agencies. Cognifide has over 200 employees in the United Kingdom, Poland, and Denmark and is a part of the WPP family of agencies, the world’s largest communications services group. The partnership Cognifide@Wunderman provides significant advancements in how global brands can deliver localized, personalized and relevant content immediately, anywhere in the world.

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virgin customer ecommerce case study
Case Studies | August 12, 2014

Case Study: Empowering Virgin Media

Virgin Media

Approximately 10 million customers enjoy Virgin Media’s broadband, digital TV, telephone and mobile services. Virgin Media is the UK’s leading entertainment and communications company. As part of a larger strategic rollout, we were asked to plan, build and support the development of the digital content platform for
Elastic Path and Cognifide a WPP Agency
Press Releases | October 21, 2009

Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Integrated websites will help reduce time to market and lower customer acquisition costs

Vancouver, BC, Canada, October 21, 2009 -- Elastic Path Software, a leading enterprise ecommerce platform provider, announced today that its platform will be used to integrate Virgin Media's online sales channels. Virgin Media, the leading UK entertainment and communications company, offers a range of services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with a fully integrated online experience.

The Elastic Path platform allows Virgin Media to maintain control over ecommerce initiatives and deliver innovative ecommerce solutions with a faster time to market. It offers the rich out-of-the-box features of a packaged solution, such as dynamic bundling and multiple price lists, as well as the full development environment to build in house.

"It was important for us to work with a partner that fully understands enterprise ecommerce as well as the challenges of telcos. We are pleased with Elastic Path's responsiveness and engagement with our team," said Jonathan Green, e-commerce director at Virgin Media. "The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience."

"We are very pleased to be selected by Virgin Media to deliver their ecommerce needs. Not only are they highly customer centric, but they represent a world-class brand. We look forward to delivering the best-in-class platform for their long-term ecommerce strategies," said Mark Williams, co-founder and executive vice president at Elastic Path Software. "We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs."

Elastic Path has worked with many of the major retailers and telcos worldwide. Through this experience, Elastic Path has built a solid understanding of telcos' unique requirements and ecommerce best practices.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit
Press Releases | May 13, 2014

Elastic Path and Cognifide, a WPP Agency, Join Forces in Europe to Deliver Elastic Path Commerce Software for Adobe Experience Manager

Elastic Path and Cognifide, a WPP Agency, Join Forces in Europe to Deliver Elastic Path Commerce Software for Adobe Experience Manager

London, UK (May 13, 2014) — Elastic Path Software Inc., the digital commerce company, today announced it has signed a strategic regional partnership with Cognifide, one of Europe’s largest digital experience agencies.

Under the agreement, Cognifide will deliver agile digital marketing solutions and commerce-enabled customer experiences using the Elastic Path commerce platform and Adobe Marketing Cloud, including Adobe Experience Manager, Adobe’s leading Web experience management solution.

“As a strategic Adobe partner, we’re experts in delivering experience-driven solutions that give our clients a competitive edge, so Elastic Path Edition for Adobe Experience Manager is a natural fit,” said Amar Patel, Head of Alliances at Cognifide. "Digital marketing has evolved into digital business and Elastic Path enables our customers to join physical and digital commerce experiences."

Cognifide is a leader in delivering Adobe solutions, including several successful implementations of Adobe Experience Manager. Elastic Path introduced its new flagship product, Elastic Path Edition for Adobe Experience Manager, to great fan-fare at Adobe Summit at Salt Lake City in March 2014.

“Adobe has a long-standing relationship with Cognifide in delivering exceptional experience-driven projects for Europe’s biggest brands,” said Peter Ford, Head of EMEA Partners and Alliances at Adobe Systems Europe. “Cognifide and Elastic Path represent a potent combination of marketing expertise and advanced commerce capability, and along with Adobe Experience Manager can help marketers deliver digital experiences to drive revenue and increase customer lifetime value.”

Cognifide is majority owned by WPP, the world’s largest digital agency network, and Wunderman, the #1 global digital agency network. Cognifide’s clients include Virgin Media, GSK, RBS, John Lewis, Shell, and Roche as well as the world’s leading companies from financial services, life sciences, media & entertainment, and retail.

"In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful,” said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing a platform using Elastic Path and Adobe Experience Manager. “Having commerce and experience management under one unifying platform will help us deliver a superior experience for our customers,” Khan said.

The new partnership is part of Elastic Path’s expanding partnership strategy, which seeks to build the industry’s most extensive partner network in Europe, APAC, and the Americas.

Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Adobe Experience Manager authoring environment, complementing its existing capabilities. It’s the industry’s most powerful solution for delivering experience-driven commerce solutions without the complexity and headaches associated with other commerce systems.

“When we released our new commerce product for Adobe Experience Manager at Adobe Summit, we knew the market would react positively but what we’ve seen so far has exceeded expectations,” said Matt Dion, Vice President Marketing, Elastic Path. “Analysts are fielding more calls than ever from leading companies looking into the Elastic Path solution. It’s been tremendous.”

For more information about Elastic Path Edition for Adobe Experience Manager, visit

About Cognifide
Cognifide is a leading digital consultancy that understands the marketer’s need for speed. Cognifide works with companies to help execute their digital strategy with greater impact and cost-efficiency, through a combination of technology and business transformation. Founded in 2005, Cognifide has offices in the United Kingdom, Poland and Denmark with over 200 staff. Cognifide guides enterprises through transformational change to create and optimise digital experiences by putting the digital capability client-side and accelerating collaboration with external agencies.

Econsultancy ranked Cognifide at #48 on the UK’s top 100 Digital Agencies in 2013, while The Drum ranked Cognifide #1 in the Digital Census Financial Category 2013 for smaller agencies. In 2013, Cognifide was awarded “The Ace of Responsible Business” for CSR activities by the Greater Poland Chamber of Commerce and Industry.

Leading brands that choose Cognifide include: Allianz, Chivas, Direct Line Group, Euromoney, GSK, Investec, John Lewis Partnership, RBS, Roche, Shell, Skype, The Telegraph, and Virgin Media. For more information:

About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world’s best brands – including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union.

Liberty global ecommerce video
Videos | September 23, 2014

The Perfect Union Liberty Global EMEA

Adobe Summit EMEA 2014 Recap: Find out what technologies and commerce strategies Liberty Global is putting in place to enable experience-driven commerce for their customers, the challenges that they face in breaking the silos, key things they have learned during this transformational process.