What is Headless Commerce?
Headless commerce is an eCommerce architecture in which the front-end and back-end are decoupled.
The front-end of your eCommerce experience is customer-facing. It’s the user interface customers engage with on your website, app, or another medium.
The back-end of your eCommerce operation is the business logic layer – your site’s structure, systems, data, and logic.
At the center of a decoupled, headless commerce architecture are headless commerce APIs. These APIs are software interfaces that help your front-end and back-end talk to each other.
With headless commerce, your brand can deliver unique customer experiences from best-of-breed business solutions.
Top Headless Commerce Features
Headless commerce provides a variety of features and capabilities to decision-makers in your business. Learn how headless commerce unlocks your team’s skills and creativity:
Director of eCommerce
Director of eCommerce
Create and offer seamless omnichannel shopping for better customer experiences
eCommerce directors must move fast to outpace the competition. By deploying a headless commerce architecture, your director of eCommerce will be able to launch new product lines, brands, and touchpoints fast – using one single solution.
eCommerce Merchandiser or Marketer
eCommerce Merchandiser or Marketer
Design content-rich experiences to cater to each customer’s personal needs
eCommerce merchandisers and marketers are committed to keeping audiences engaged with new content and features. Headless commerce architecture allows these professionals the flexibility to seamlessly personalize shopper experiences with content-rich pages, AI-powered search, and merchandising that promotes customer retention.
IT Executive
IT Executive
Move fast without breaking things
IT executives have a dual-track role. They must meet the technology needs of their internal team while keeping up with business-side demands that satisfy customers. Headless commerce architecture makes it easier for IT executives to do both. They can scale innovation faster because updates take less time. Fixing frequent bugs is replaced with scaling new, inventive technology – which means getting better products to the market more quickly.
Developer
Developer
Reduce technical debt for your development team
Developers support the technical needs of your business and keep the process as frictionless as possible. A headless commerce architecture allows developers to make as many changes to the back-end as needed without disrupting front-end appearance. This way, your developers can spend more time innovating and less time putting out fires.
Business Executive
Business Executive
Run a faster, more profitable business without needing to replatform
Leaders are charged with getting results now while also setting up their business for future success. Headless commerce makes this achievable by improving operational efficiency and speed – without requiring a full replatform. Instead, with headless commerce architecture, executives at your business can slowly change front-end and back-end technologies to meet today’s business needs. As more functionality becomes necessary, business executives can request it.
Director of eCommerce
Director of eCommerce
Create and offer seamless omnichannel shopping for better customer experiences
eCommerce directors must move fast to outpace the competition. By deploying a headless commerce architecture, your director of eCommerce will be able to launch new product lines, brands, and touchpoints fast – using one single solution.
eCommerce Merchandiser or Marketer
eCommerce Merchandiser or Marketer
Design content-rich experiences to cater to each customer’s personal needs
eCommerce merchandisers and marketers are committed to keeping audiences engaged with new content and features. Headless commerce architecture allows these professionals the flexibility to seamlessly personalize shopper experiences with content-rich pages, AI-powered search, and merchandising that promotes customer retention.
IT Executive
IT Executive
Move fast without breaking things
IT executives have a dual-track role. They must meet the technology needs of their internal team while keeping up with business-side demands that satisfy customers. Headless commerce architecture makes it easier for IT executives to do both. They can scale innovation faster because updates take less time. Fixing frequent bugs is replaced with scaling new, inventive technology – which means getting better products to the market more quickly.
Developer
Developer
Reduce technical debt for your development team
Developers support the technical needs of your business and keep the process as frictionless as possible. A headless commerce architecture allows developers to make as many changes to the back-end as needed without disrupting front-end appearance. This way, your developers can spend more time innovating and less time putting out fires.
Business Executive
Business Executive
Run a faster, more profitable business without needing to replatform
Leaders are charged with getting results now while also setting up their business for future success. Headless commerce makes this achievable by improving operational efficiency and speed – without requiring a full replatform. Instead, with headless commerce architecture, executives at your business can slowly change front-end and back-end technologies to meet today’s business needs. As more functionality becomes necessary, business executives can request it.