Headless Commerce

Imagine a Commerce Experience and See it Come to Life with Headless eCommerce Platforms by Elastic Path

What is Headless Commerce?

Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business. At the center of this decoupled headless architecture lies headless commerce APIs. These enable developers to deliver customer experiences to any screen or customer experience platform they desire.  The headless commerce architecture is represented below.

what is headless commerce

 

 

What Are the Benefits of Headless Commerce to Your Team?

Our Headless Commerce solutions provide a variety of benefits across various departments within your business. Explore the benefits of each role below.

Director of eCommerce

 

 

headless commerce for director of ecommerce

Director of eCommerce

 

Create and offer seamless omnichannel shopping for better customer experiences

As a Director of digital, it is imperative that you are able to move fast in order to outpace the competition. By deploying a Headless Commerce architecture you will be able to easily launch new products lines, brands, and new touchpoints using one single solution.

 

eCommerce Merchandizer or Marketer

 

 

headless commerce for eCommerce marketer

eCommerce Merchandizer or Marketer

 

Design content rich experiences to cater to each customer’s personal needs

As an eCommerce Merchandizer or Marketer, you are committed to keeping your audience engaged with new content and features. By deploying a Headless Commerce architecture, you are granted with the flexibility to seamlessly personalize your shopper experiences with content rich pages and AI powered search and merchandizing that keep your customers coming back.

 

IT Executive

 

 

headless commerce for director of ecommerce

eCommerce Merchandizer or Marketer

 

Design content rich experiences to cater to each customer’s personal needs

As an eCommerce Merchandizer or Marketer, you are committed to keeping your audience engaged with new content and features. By deploying a Headless Commerce architecture, you are granted with the flexibility to seamlessly personalize your shopper experiences with content rich pages and AI powered search and merchandizing that keep your customers coming back.

 

Developer

 

 

headless commerce for Developer

Developer 

 

Reduce technical debt for your development team

As a Developer you'll ideally want to support the technical needs of your business as frictionless as possible. By working with a Headless Commerce Architecture, you'll be granted the freedom make as many changes to the backend as needed without ever interrupting the frontend. This will allow you to continuously innovate and spend less time on development, updates and maintenance. 

 

Developer

 

 

headless commerce for Developer

Developer 

 

Reduce technical debt for your development team

As a Developer you'll ideally want to support the technical needs of your business as frictionless as possible. By working with a Headless Commerce Architecture, you'll be granted the freedom make as many changes to the backend as needed without ever interrupting the frontend. This will allow you to continuously innovate and spend less time on development, updates and maintenance. 

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What does it mean to be truly Headless?

Explore the difference between Retrofitted Headless and Headless Microservices →

 

Choosing the Right Headless eCommerce Platform

If you have decided that traditional commerce platforms no longer satisfy your business requirements and would like to migrate to a headless solution, it is important to pick the right headless solution for your business. Given the popularity of the “headless” approach for the flexibility it offers, it’s worth noting that some traditional eCommerce vendors offer a version of headless that we identify as “Retrofitted Headless Solutions.” This should not be confused with truly headless microservices solutions.

Retrofitted headless ecommerce solutions were designed to fix the problem of the coupled architecture in traditional platforms. To address the issue, they have modified their platform to remove (rip) the frontend experience from the already established platform. This is demonstrated in architecture diagram below labelled “Traditional Retrofitted for Headless.”

This change created design freedom and has provided the flexibility to developers to customize their user interface (UI) experiences. However, teams will still lack the freedom to change the rigid business processes of the platform.

A headless microservices solution was designed to be headless from the ground up and therefore is not attached to a rigid platform in the back end, but rather connected to a web of independent componentized services by APIs. This demonstrated in the architecture diagram labelled “Headless Microservices.”

It is only with a truly headless commerce solution that teams will be able to unlock both design freedom and business process freedom. Elastic Path solutions allows users to customize and deploy differentiated commerce experiences. There are two main solutions provided: the Commerce platform and Commerce Cloud platform. Feel free to get in touch with one of our experts if you have any questions or would like a demo of how we can transform your eCommerce website.

headless microservices vs traditional headless

 

 

 

Why should you care about headless commerce?

Flexibility

It fosters flexibility to allow the front and the back end to work independently at their own pace and create new user experiences without risking old ones.

Accelerated Innovation

You achieve accelerated innovation to experiment with new ideas and touch points to keep up with customer expectations without disrupting the IT teams that handle the back end.

Personalized Customer Experience

It uses customer data, such as past purchases, to enable personalized customer experiences. These include promotions, offers, and browsing capabilities that are relevant to each customer.

Unified Commerce Experience

It allows a business to power all customer touchpoints in a single platform. Headless eCommerce also enables users to create a unified commerce experience that allows customers to begin a purchase journey at one point and seamlessly finish it on another.

Revolutionize Your eCommerce Business With Headless Commerce from Elastic Path

- Lower your overall Total Cost of Ownership

- Quickly & easily create customizable customer experiences with Elastic Path Headless Commerce

- Powerful Commerce Capabilities for Product Content Management, Customer Management, Pricing, Carts & Checkout, Inventory, Promotions, Payments & More

- Create unlimited, different catalogs across multiple markets, brands, and accounts from the same centralized product data source

- De-Risk your entire commerce project with our Pre-Composed Solutions™  

Fill out the form and check out our Headless Commerce Demos.