Customer experience has emerged as a key priority for many organizations. The emphasis on CX coincides with rising consumer expectations, which has led brands to focus on customer satisfaction at every touchpoint throughout the entire customer lifecycle.
Elastic Path Commerce for Adobe Marketing Cloud brings together the worlds of commerce, customer experience, content marketing, mobile and social. Designed in close consultation with Adobe, Elastic Path Commerce for Adobe Marketing Cloud allows marketers to delight customers by delivering engaging experiences that drive higher revenue.
Hybris does not integrate well into Adobe Marketing Cloud. According to partners, Hybris’ “connect” technology is very difficult to work with and lacks API best-practices. This severely limits their depth of integration with Adobe Experience Manager, resulting in customer experiences that “could have been”.
Hybris also competes in several areas with Adobe, offering overlapping CMS functionality and a marketing suite. This makes Hybris’ need to integrate well with Adobe less urgent to the detriment of Adobe users.