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Press Releases
Elastic Path Appoints Andrej Maihorn as Vice President of Industry Solutions
Former vice president of customer innovations, director of product strategy and marketing from Intershop to drive B2B industry solutions VANCOUVER, BRITISH COLUMBIA -- June 24, 2019 -- ...
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Press Releases
New Research Confirms Brands Still Misunderstand Shoppers' Needs
Elastic Path data shows where brands fail to provide frictionless buying experiences VANCOUVER, CANADA -- June 17, 2019 -- Elastic Path, the leading provider of enterprise API commerc...
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Press Releases
EP and Mobify Partner to Power Innovative Digital Experiences
VANCOUVER, BRITISH COLUMBIA -- May 30, 2019 -- Mobify and Elastic Path, have announced a partnership to help brands unlock agile, commerce-enabled digital experiences. This partnership wi...
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Press Releases
Elastic Path Expands Capabilities to Power B2B Commerce
Elastic Path Expands Capabilities to Power B2B Commerce New functionality includes expanded account management tools, quick and bulk orders, and a new Reference Experience library VANCOUV...
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Press Releases
Elastic Path Named One of Canada's Top Small & Medium Employers
Elastic Path Named One of Canada's Top Small & Medium Employers Commerce technology company recognized for generous benefits, strong growth VANCOUVER, BRITISH COLUMBIA -- April 18, 20...
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Press Releases
Elastic Path Adds Intelligent Search Powered by BloomReach
Elastic Path Adds Intelligent Search Powered by BloomReach Powerful search and merchandising capabilities enable Elastic Path Commerce users to personalize shopper experiences across touc...
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Read the full report to see why Elastic Path was positioned highest for ability to execute among Visionaries.

What makes – and keeps – your company relevant?
Your customers, both external and internal, are asking: Why you? Why now? What makes you relevant? More important, they will ask the same question every day into the future. Remaining rel...
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Convenience Drives Consumers' Tech Demands
Convenience Drives Consumers' Tech Demands New research from Elastic Path shows consumers looking past the Wow factor, in search of convenience. Those of us who have grown up watching ...
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How Winning CMOs Are Driving Growth
Most CEOs feel their CMO's efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can b...
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New research: brands misunderstanding what tech-savvy shoppers want
Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...
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Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings
While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research fro...
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Report shows disconnect – what new consumer want and what brands deliver
Elastic Path, a provider of enterprise API commerce solutions has launched a new data report. “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The report reveals...
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Report: Brands not understanding shopper needs
There's still a big disconnect between shoppers'needs and what brands understand when it comes to those needs and providing a friction-free buying experience. That's a prime finding of El...
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New Research Confirms Brands Still Misunderstand Shoppers’ Needs
Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...
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The shopper of the future: brands failing to match customer’s needs
Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, accord...
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Survey: Customers want leading-edge tech, do retailers deliver?
Retailers are overestimating the effectiveness of their customer-facing solutions. According to “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer,” a survey of con...
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