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    Experience-Driven Commerce: 6 Ways to Become an Experience Business

    This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive custome...

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    Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

    When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the...

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    The Consumer Internet of Things is About to Explode

    In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature i...

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    Navigating Omnichannel Complexities: 3 Tips for Success

    Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This arti...

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    The Rise of the Digital Experience Platform

    Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to busine...

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    CMOs Reveal What They Really Think about Digital Projects

    The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within...

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