Composable commerce is an approach that empowers business and tech teams with the agility and speed to innovate by using API-first best of breed technologies to meet their unique business needs.
By 2026, Gartner predicts the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules.
Composable commerce is an approach that enables business and tech teams to scale, innovate at speed, and adapt to market changes with ease by leveraging multiple best-of-breed technologies.
Composable commerce solutions leverage MACH (microservices, API-first, cloud, and headless) architectures to ensure flexibility and speed to adapt to market changes.
Learn about Composer, our iPaaS, which reduces the costs of composable commerce by 60%
Modular architecture provides the flexibility to implement solutions for specific needs and accelerate time-to-market.
An open ecosystem enables seamless integration between your best-of-breed commerce components and capability additions.
Empower business teams to design and launch customized experiences for your brand’s specific objectives and use cases.
Taking a monolithic approach limits your flexibility and ability to be agile and refine as you go. It’s a more arduous tech stack. Taking a Composable Commerce approach with Elastic Path will allow us to tap into legacy systems with ease but also have the flexibility to integrate with other best-in-class software as our business evolves. Rebecca Hicks eCommerce Product Manager, Pella Windows & Doors
Taking a monolithic approach limits your flexibility and ability to be agile and refine as you go. It’s a more arduous tech stack. Taking a Composable Commerce approach with Elastic Path will allow us to tap into legacy systems with ease but also have the flexibility to integrate with other best-in-class software as our business evolves.
Learn about MACH architecture, a combination of flexible technologies that help make composable commerce a reality.
Decoupled services that are developed and deployed independently, organized around business capabilities
Software intermediaries that allow microservices to communicate, accelerating the development of new commerce channels
SaaS model commerce service that offers scalability and robust security so you use the capabilities you need on-demand
Decoupling the frontend presentation layer from the backend commerce engine layer, enabling business innovation
This guide will give you an overview of a composable commerce architecture and show you how Elastic Path is delivering on the promise of composability.
A flexible, modular solution means you can quickly launch and change experiences to meet customer expectations and business requirements.
Composability is all about bringing your unique business vision to life by replacing generic “out-of-the-box” functionality with best-for-me solutions that fit your complex business requirements.
A composable architecture empowers your tech team to make changes to existing technology or add new technology without disrupting your entire commerce solution.
Reduce resource cost by leveraging any developer talent, not just platform specialists. Composability eliminates the need to pay double for mediocre platform technology and preferred third-party technology.
Launch data-driven personalized experiences that increase conversion and reduce CAC without code!
The Unplatform™ builds on the foundations of composable commerce but goes further by making it accessible for all brands with modular, standalone products and a connective framework.
According to Gartner’s 2022 Hype Cycle Digital Commerce report, “Composable commerce is an architectural approach to digital commerce whereby applications are constructed with packaged business capabilities (PBCs). It is a modular approach that requires loosely coupled application capabilities, which are used to compose new commerce functionality and experiences. This approach contrasts with a platform-centric approach, in which monolithic commerce platforms are deployed to manage most aspects of the commerce customer experience.”
While “headless” is a component of composable commerce, a headless commerce solution is simply powered through the decoupling of the frontend presentation layer from the backend commerce engine layer. Essentially, composable commerce is the holistic approach of getting away from cookie-cutter out-of-the-box functionality for eCommerce and headless is just one element to that approach.
Whereas traditional, platform approaches to commerce offer rigid, all-in-one functionality that is cumbersome and expensive to customize per your unique business requirements, composable commerce empowers brands with the flexibility to design and launch the experiences that “wow” customers and outpace the competition. With composable commerce brands can:
Composable commerce is the only approach to commerce that was built with both speed and flexibility in mind. It is the only approach for brands who are committed to keeping up with their customers' demands with engaging experiences. According to Becoming Composable: A Gartner® Trend Insight Report, By 2026, Gartner predicts the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules.
Composer de-risks composable commerce by making it faster, easier, and less expensive to build, launch, host and manage a multi-vendor commerce solution. CX Studio also de-risks the frontend component of a composable solution by providing a no-code experience builder that helps brands create data-driven personalized experiences with speed. Composable Commerce Experience Assurance ™ eliminates the risk of managing a multi-vendor commerce solution by providing a single point of contact to identify and resolve issues within the commerce platform.
Composable commerce empowers merchandisers to rapidly launch differentiated experiences
Activate first-party data to create personalized landing pages for marketing campaigns, launches, targeted ads and more!
Leverage flexible catalogs to quickly support your multi-brand and multiple geography strategy with ease
Create, launch, and optimize promotions such as discounted bundles, free gifts, fixed and percentage discounts and more.
Rely on one provider for support across your multi-vendor solution and always remain confident in your system.