Composable Commerce

According to Gartner’s 2022 Hype Cycle Digital Commerce report “Composable Commerce is an architectural approach to digital commerce whereby applications are constructed with packaged business capabilities (PBCs). It is a modular approach that requires loosely coupled application capabilities, which are used to compose new commerce functionality and experiences. This approach contrasts with a platform-centric approach, in which monolithic commerce platforms are deployed to manage most aspects of the commerce customer experience.”

While “headless” is a component of Composable Commerce, a headless commerce solution is simply a  platform powered through the decoupling of the frontend presentation layer from the backend commerce engine layer. Composable Commerce leverages all aspects of MACH technology and also uses a modular architecture, open ecosystem and business centric solutions build a Composable Commerce platform from a multitude of best-of-breed solutions. Essentially Composable Commerce is the holistic approach of getting away from cookie-cutter out-of-the-box functionality for eCommerce and headless is just one element to that approach.

Whereas traditional, platform approaches to commerce offer rigid, all-in-one functionality that is cumbersome and expensive to customize per your unique business requirements, Composable Commerce empowers brands with the flexibility to design and launch the experiences that “wow” customers and outpace the competition.  With Composable Commerce brands can:

• Launch and optimize unique, brand-centric experiences according to your specific requirements. No more settling for cookie-cutter, out-of-the-box functionality from platforms.
• De-risk your commerce vision and accelerate go-to-market. No more innovation projects that turn into an albatross.
• Leverage proven, “best of breed” solutions. No more compromising business continuity and job security for risky, unproven technologies in order to chase your vision.
• Easily swap technologies in and out as your needs change over time. No more “let’s figure out how to use what we have.”

Composable Commerce is the only approach to commerce that was built with both speed and flexibility in mind.  It is the only approach for brands who are committed to keep up with their customers demands with engaging experiences. Gartner advocated this point in their 202 report “Composable Commerce Must Be Adopted for the Future of Applications” by sharing one key prediction: “By 2023, organizations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation.” 

Yes! Elastic Path is more than just a headless commerce platform that powers innovative experiences.  We provide the complete solution brands need to embrace Composable Commerce and deliver business results.  Together Elastic Path Commerce Cloud, the Composable Commerce Hub, and Composable Commerce XA™ equip brands with everything they need to rapidly turn their commerce vision into a revenue engine with Composable Commerce.

1. Managing multiple vendors and navigating support across them
2. Composing various microservices can seem intimidating for teams without an implementation partner or in-house technical team
3. Fear of the unknown with your internal teams

Elastic Path is uniquely positioned to support brands by de-risking Composable Commerce. We do this through our Composable Commerce Hub and Integrations Hub. The Composable Commerce Hub provides an open exchange of composable solutions for eCommerce brands to create complete commerce experiences for their customers.  It includes Pre-Composed Solutions™ for brands who want to rapidly launch with optimize on demand and Accelerators for brands who want to custom compose their unique commerce solution. The Integrations Hub reduces implementation costs with no code integrations which helps brands launch faster and reallocate implementation spend into creating innovative commerce experiences. In order to support our multi-vendor approach we have Composable Commerce XA which is an operational assurance  solution that combines third party integration monitoring and holistic issue resolution for commerce solutions composed from multiple vendors. We do this so you can spend less time on managing issue resolution from multiple vendors and more time creating differentiated commerce experiences.

The Composable Commerce Hub provides an open exchange of composable solutions for eCommerce brands to create complete commerce experiences for their customers.  It includes Pre-Composed Solutions™ for brands who want to rapidly launch with optimize on demand and Accelerators for brands who want to custom compose their unique commerce solution.