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Composable commerce is an approach that empowers business and tech teams with the agility and speed to innovate by using API-first best of breed technologies to meet their unique business needs.
Composable commerce involves selecting API-first, best-of-breed commerce components, and then composing them into a cohesive solution that meets unique business needs.
Composable commerce unlocks extraordinary shopping experiences and delivers speed and flexibility to commerce teams. Unlike monolithic commerce solutions, composable commerce uses various vendors to fuel a commerce solution. This way, you aren't constrained by the out-of-the-box functionalities of a commerce platform.
Composable commerce is distinct from headless commerce, as headless means decoupling the frontend presentation layer from the backend commerce engine layer. Composable commerce expands on headless technology, as the frontend and backend are decoupled and brands access a fully modular approach to solving business problems and arranging a tech stack.
Modular architecture provides the flexibility to implement solutions for specific needs and accelerate time-to-market.
An open ecosystem enables seamless integration between your best-of-breed commerce components and capability additions.
Empower business teams to design and launch customized experiences for your brand’s specific objectives and use cases.
92% of surveyed retail executives say they have implemented a composable solution. Have you?
Discover how leading brands are leveraging the approach today, the challenges they're facing, and more.
Composable commerce has a host of benefits for brands, including the ability to...
Composable commerce is an approach that enables business and tech teams to scale, innovate at speed, and adapt to market changes with ease by leveraging multiple best-of-breed technologies.
Composable commerce solutions leverage MACH (microservices, API-first, cloud, and headless) architectures to ensure flexibility and speed to adapt to market changes.
A flexible, modular solution means you can quickly launch and change experiences to meet customer expectations and business requirements.
Composability is all about bringing your unique business vision to life by replacing generic “out-of-the-box” functionality with best-for-me solutions that fit your complex business requirements.
A composable architecture empowers your tech team to make changes to existing technology or add new technology without disrupting your entire commerce solution.
Reduce resource cost by leveraging any developer talent, not just platform specialists. Composability eliminates the need to pay double for a mediocre platform and preferred third-party technology.
Taking a monolithic approach limits your flexibility and ability to be agile and refine as you go. It’s a more arduous tech stack. Taking a composable commerce approach with Elastic Path allows us to tap into legacy systems with ease but also have the flexibility to integrate with other best-in-class software as our business evolves. Rebecca Hicks eCommerce Product Manager, Pella Windows & Doors
Taking a monolithic approach limits your flexibility and ability to be agile and refine as you go. It’s a more arduous tech stack. Taking a composable commerce approach with Elastic Path allows us to tap into legacy systems with ease but also have the flexibility to integrate with other best-in-class software as our business evolves.
Our Pre-Integrated Store is a turn-key online store pre-loaded with our family of modular, composable products, two frontend options, and pre-built integrations with industry-leading vendors.
Learn about MACH architecture, a combination of flexible technologies that help make composable commerce a reality.
Decoupled services that are developed and deployed independently, organized around business capabilities
Software intermediaries that allow microservices to communicate, accelerating the development of new commerce channels
SaaS model commerce service that offers scalability and robust security so you use the capabilities you need on-demand
Decoupling the frontend presentation layer from the backend commerce engine layer, enabling business innovation
Get an overview of an API-first, composable commerce architecture and see how Elastic Path is delivering on the promise of composability through an accessible architecture for any brand.
There’s no way any of us know how commerce technology will look five years from now, but having a flexible, composable commerce core will make it easier to adjust when we need to. Jeff Neil VP, Software Engineering
There’s no way any of us know how commerce technology will look five years from now, but having a flexible, composable commerce core will make it easier to adjust when we need to.
Built on the foundations of composable commerce, the Unplatform is a flexible approach that empowers teams to solve business challenges, one at a time - no painful replatform required.
Composable commerce empowers merchandisers to rapidly launch differentiated experiences, including...
Activate first-party data to create personalized landing pages for marketing campaigns, launches, targeted ads and more!
Leverage flexible catalogs to quickly support your multi-brand and multiple geography strategy with ease
Create, launch, and optimize promotions such as discounted bundles, free gifts, fixed and percentage discounts and more.
Our family of composable products for businesses can help you quickly & easily create unique experiences and next-level customer engagements that drive revenue.
Design and launch experiences across every route-to-market, without reliance on IT for expensive workarounds.
Rapidly create revenue-generating shoppable landing pages and turn-key storefronts with a no-code visual editor.
Reduce the cost & complexity of composable with the only commerce-intelligent integration platform-as-a-service.
Boost conversion rate and power consistent payment experiences across geographies, brands, and channels.
Drive higher LTV and skyrocket profit margins with a flexible, API-first recurring revenue solution.
Embrace total control to build, launch, and optimize commerce experiences.
According to Gartner’s 2022 Hype Cycle Digital Commerce report, “Composable commerce is an architectural approach to digital commerce whereby applications are constructed with packaged business capabilities (PBCs). It is a modular approach that requires loosely coupled application capabilities, which are used to compose new commerce functionality and experiences. This approach contrasts with a platform-centric approach, in which monolithic commerce platforms are deployed to manage most aspects of the commerce customer experience.”
While “headless” is a component of composable commerce, a headless commerce solution is simply powered through the decoupling of the frontend presentation layer from the backend commerce engine layer. Essentially, composable commerce is the holistic approach of getting away from cookie-cutter out-of-the-box functionality for eCommerce and headless is just one element to that approach.
Whereas traditional, platform approaches to commerce offer rigid, all-in-one functionality that is cumbersome and expensive to customize per your unique business requirements, composable commerce empowers brands with the flexibility to design and launch the experiences that “wow” customers and outpace the competition. With composable commerce brands can:
Composable commerce is the only approach to commerce that was built with both speed and flexibility in mind. It is the only approach for brands who are committed to keeping up with their customers' demands with engaging experiences. According to Becoming Composable: A Gartner® Trend Insight Report, By 2026, Gartner predicts the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules.
Composer de-risks composable commerce by making it faster, easier, and less expensive to build, launch, host and manage a multi-vendor commerce solution. CX Studio also de-risks the frontend component of a composable solution by providing a no-code experience builder that helps brands create data-driven personalized experiences with speed. Composable Commerce Experience Assurance ™ eliminates the risk of managing a multi-vendor commerce solution by providing a single point of contact to identify and resolve issues within the commerce platform.
Rely on one provider for support across your multi-vendor solution and always remain confident in your system.