CoutureCandy Sweetens Online Retailing of Designer Apparel with Elastic Path


Using unique selling methods such as runways and personal stylists, CoutureCandy fills a growing demand for the freshest designer apparel online



Vancouver, BC, Canada, February 9, 2006 -- Elastic Path Software, the pioneer of flexible ecommerce architecture, today announced the successful launch of CoutureCandy, online retailer of designer apparel and the sweetest fashions on earth.

CoutureCandy was developed to fill a growing demand for the freshest designer apparel online, without sacrificing the allure, character and personal service distinctive of offline boutiques. They have successfully accomplished this mission through an innovative community based fashion website built around the Elastic Path ecommerce software platform.

Customers have flocked to the site because of its fashion focused forums, seasonal podcasts covering the latest trends and shows, product imagery unparalleled in quality, and massive product line including prominent brands such as Joe's Jeans, Rebel Yell, 7 for All Mankind, Kasil, Juicy Couture, and True Religion.

"We have taken the same personal service and experience found at offline boutiques and brought that to online fashion retailing," stated Matthew Hunter, Co-Founder of CoutureCandy. "Our expert personal stylists analyze trends each season and help our customers find the perfect outfits for them."

CoutureCandy has made the process of discovering and purchasing designer apparel effortless and enjoyable by featuring up and coming designers, celebrity fashion trends, style tips, gift ideas, denim fit guides, and the newly added ‘shop the runway’ that allows customers to purchase entire outfits or single pieces from a single page.

"It is possibly the most attractive ecommerce site I have ever seen," said Harry Chemko, CEO of Elastic Path Software. "The team at CoutureCandy has created a very unique and special brand in a very short period of time, and that shines through in the ecommerce store."

Based on the early success of the female focused ecommerce site, a men's site and children's site will be launched later this year.

About CoutureCandy
CoutureCandy was developed to fill a growing demand for the freshest designer apparel online, without sacrificing the allure, character and personal service distinctive of offline boutiques. CoutureCandy is headquartered in Santa Barbara, California and can be found online at http://www.couturecandy.com.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit https://www.elasticpath.com.