Pella Windows & Doors

Rapidly building for unique requirements

Previous Platform



Manufacturing - Durables


"We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions.”

-Rebecca Hicks, Senior Manager of Digital Experience at Pella 


Who they are


Pella Corporation is a leader in designing, manufacturing and installing quality windows and doors for new construction, remodelling and replacement applications.

Pella came to Elastic Path with a need to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path partnered with Pella to create three very different B2B and B2C use cases.

Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment.






Webinar | Organizational Evolution


This on-demand webinar hosted by eCommerce expert and author, Brian Beck features guest speakers, Rebecca Hicks, Senior Manager of Digital Experience at Pella and Jamus Driscoll, CEO at Elastic Path.

Together they discuss: 

  • The key roles for success in B2B eCommerce
  • How to hire from B2C to accelerate your efforts 
  • Breaking down silos and the role of leadership
  • Cross-functional impacts and collaboration structures
  • Process evolution - digitally enabling your organization




Rebecca Hicks

"Digital is a game of speed. You want to be supported, you want to be risk-averse, and you want to be able to make change quickly. The win with Elastic Path is that we can act with speed.”

-Rebecca Hicks, Senior Manager of Digital Experience at Pella 

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