Pella Windows & Doors

Rapidly building for unique requirements

Previous Platform

Magento

Industry

Manufacturing - Durables

"We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions.”

-Rebecca Hicks, Senior Manager of Digital Experience at Pella

Who they are

Pella Corporation is a leader in designing, manufacturing and installing quality windows and doors for new construction, remodelling and replacement applications.

Pella came to Elastic Path with a need to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path partnered with Pella to create three very different B2B and B2C use cases.

Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment.

Webinar | Organizational Evolution

This on-demand webinar hosted by eCommerce expert and author, Brian Beck features guest speakers, Rebecca Hicks, Senior Manager of Digital Experience at Pella and Jamus Driscoll, CEO at Elastic Path.

Together they discuss:

The key roles for success in B2B eCommerce
How to hire from B2C to accelerate your efforts
Breaking down silos and the role of leadership
Cross-functional impacts and collaboration structures
Process evolution - digitally enabling your organization

"Digital is a game of speed. You want to be supported, you want to be risk-averse, and you want to be able to make change quickly. The win with Elastic Path is that we can act with speed.”

-Rebecca Hicks, Senior Manager of Digital Experience at Pella

Learn more about our innovative customers:

Case Study: Würth Louis and Company

When the company decided to launch its first website, it used the Elastic Path Commerce platform to establish an online presence by digitizing business transactions and enabling 24x7 orde...

Case Study: Johnstone Supply

Johnstone Supply is the leading cooperative wholesale distributor in the HVAC/R industry, with over $2.2 billion in annual sales and more than 422 stores across the United States.

Case Study: MedImpact

MedImpact, a leading pharmacy benefit manager recently succeeded with the fastest implementation of Elastic Path Commerce Cloud on record. Read the Case Study.