From Out-of-the-Box to Innovative Commerce

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IBM Websphere


Medical Devices



Who They Are

Illumina is the global leader in DNA sequencing, serving its customers in the research, clinical, and applied markets.

At the convergence of B2B and B2C, Illumina sought a solution that could support the various channels their customers require via website, eProcurement, and distributors.

In a future state, Illumina aims to have all customers completing orders and quotes online. What might seem simple is quite complex as Illumina sells through the website, eProcurement and distributors, but partnered with Elastic Path, Illumina will deliver a fast-purchasing experience to their customers across all channels.




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Discover Composable Commerce 



What is Composable Commerce?

Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.

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Composable Commerce must be adopted for the future of applications

Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.

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Composable Commerce Miniseries

Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.

Watch the Miniseries