April 4th, 2013 | 2 MIN READ

Why You Need a Mobile Friendly Site [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's Infographic Friday features stats on consumer demand for mobile-friendly sites, via Demandforce.

This is an infographic you're gonna wanna enlarge


  • Mobile traffic makes up 10% of all Internet use Tweet this
  • According to an Econsultancy survey, mobile optimization is digital marketers’ top priority Tweet this
  • 48% of users feel frustrated and annoyed when they visit nonmobile-friendly sites Tweet this
  • 52% of users who have bad mobile experiences are less likely to engage with the companies Tweet this
  • 48% say that, when sites don’t work well on their smartphones, it makes them feel like the companies don’t care about their business Tweet this
  • 50% of people admit they will use websites less if they’re not mobile-friendly (Google) Tweet this
  • 61% of users are likely to leave quickly if your site is not optimized well for mobile devices Tweet this
  • 67% of users are more likely to buy from mobile-friendly sites Tweet this
  • 76% of mobile site users want to be able to find location or operation hours Tweet this
  • 61% of mobile web users want click-to-call functionality Tweet this
  • 69% of mobile website users want bigger buttons that are easier to press Tweet this
  • 78% of mobile website users want to find information within 1 or 2 clicks Tweet this
  • 73% of mobile website users want to be able to save information on a site for future use Tweet this

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