July 17th, 2013 | 1 MIN READ

Who’s Winning the Social Sharing War? [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic comes from Gigya, and explores which social networks have gained traction in the social login and sharing space. (You can enlarge the infographic by clicking its image).

Click to enlarge infographic


  • Facebook has 52% of social login share, Google+ 24%, Twitter only 4% Tweet this
  • Facebook has 79% of social login share for ecommerce, Google 12%, Twitter only 4% Tweet this
  • Facebook has 44% of media/publishing social logins, Google 28%, Twitter 4% Tweet this
  • Facebook has 67% of social logins for consumer brand websites, Google+ 22%, Twitter 3% Tweet this
  • Facebook has 50% share of social sharing, Twitter 24%, Pinterest 16%, G+ only 2% Tweet this
  • Facebook takes 37% of social sharing for ecommerce sites vs. 41% for Pinterest, 17% for Twitter Tweet this
  • Facebook takes 52% of social shares for media and publishing sites, Twitter 23%, G+ only 2% Tweet this

You may also be interested in:

How Social Login Impacts Ecommerce [Infographic]

Why, Why Not and How to Use Facebook Login

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