Social login offers a low-friction way to create accounts with websites, and enables ecommerce sites to do personalize the web experience. Who are the major players? Gigya shares its updated data on social login's adoption across different types of websites, from ecommerce (natch) to consumer brands, media/publishing and travel/hospitality, across the world and across devices.
The quick takeaway? Facebook dominates across the board. If you want to experiment with social login, I recommend starting with Facebook only. It's tough to reverse course once you allow users to link their customer accounts with a social network, so it's not a wise strategy to offer several options until social login has proven itself with your customers.
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