April 4th, 2012 | 1 MIN READ

Whats Your Conversation Index? [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's Infographic Friday is Bazaarvoice's Conversation Index.

Click image to enlarge

The data is collected from 11 million consumer conversations. While it's interesting to see data across a large number of businesses, the important thing is how does this apply to your business.

12% of all reviews include product suggestions – are you mining yours? Use your own data to answer these questions:

  • What about the old version do customers / users miss?
  • How do customers compare your products against each other? How can you do this to merchandise, price and describe?
  • What features need improvement? What FUD do you need to overcome in your copywriting?
  • What’s on your customer “wish list”?
  • What do on-site searches reveal about customer intent and preferences?

Customer reviews are not just for beefing up the keyword count on your product pages. Use them to understand more about your customer and improve your product offering and marketing.

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