February 24th, 2013 | 1 MIN READ

What’s Behind Google Glass?

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Reaching in your pocket, entering a passcode, putting down your Starbucks - these things are all "distractions that take you out of the moment" present with smartphone and tablet use. Google's Glass team wants to solve the problem of technology getting in the way of your daily life activities. Their vision is a piece of technology that's there when you need it and unobtrusive when you don't. Glass is a way to bring technology closer to your senses, and enable you to connect in a faster way.

Joshua Topolsky is one of the privileged few who've actually been able to try them out. Check out this footage from his visit with its engineers.

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Glass and iWatch are just 2 of the possible gadgets that may displace smartphones in the future. Google hopes Glass is a consumer-ready product by the end of this year.

Without an interface, does Google Glass have potential for ecommerce? Stay tuned, we'll discuss next post...

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