September 26th, 2013 | 1 MIN READ

What Part of A Web Page Gets the Most Attention? [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Chartbeat unveiled findings this week on where Web users' attention falls on publisher pages -- it's not the top of the page, but the space just above the fold that gets the most eyeball action.

While this has direct application for advertising, it should catch our attention when thinking about placement of calls to action on ecommerce sites (do they suffer from the banner blindness effect?)

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Something to think about when optimizing your design...

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