April 3rd, 2014 | 1 MIN READ

What Customers Think About In-Store Tracking [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists.

77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their favorite retailers tracking them. 88% don't want to be tracked even if it will improve the customer experience! (Though free stuff and discounts apparently appeal to more than half). Via The Mobile Retail Blog

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