What Customers Think About In-Store Tracking [Infographic]

Linda Bustos

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists.

77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their favorite retailers tracking them. 88% don't want to be tracked even if it will improve the customer experience! (Though free stuff and discounts apparently appeal to more than half). Via The Mobile Retail Blog

Click to enlarge infographic

Share on

Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.