What Consumers Want from Product Video [Infographic]

Linda Bustos

November 6th, 2020

This week's infographic comes from Invodo, examining what customers desire from product video vs. what ecommerce sites deliver.

  • Retailers cite product video increases purchases by 40% Tweet this
  • 71% of consumers say video is the best way to bring product features to life Tweet this
  • 57% of consumers are more confident when watching a product video Tweet this
  • 79% of online retailers have video on their product pages Tweet this
  • 65% of consumers say seeing a product demo online makes it easier to imagine themselves using it Tweet this
  • 52% of consumers are willing to stay on a website longer with video Tweet this
  • 9/10 consumers watch online video at least once in a while, 1/3 watch all or most of the time Tweet this
  • 17% of retailers don’t track smartphone conversion activity Tweet this
  • 42% of consumers have watched video on smartphones in the last 3mos Tweet this
  • 22% of retailers don’t track tablet conversion activity Tweet this
  • 35% of consumers have watched video on tablets Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.