July 31st, 2013 | 1 MIN READ

What Consumers Want from Product Video [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic comes from Invodo, examining what customers desire from product video vs. what ecommerce sites deliver.

  • Retailers cite product video increases purchases by 40% Tweet this
  • 71% of consumers say video is the best way to bring product features to life Tweet this
  • 57% of consumers are more confident when watching a product video Tweet this
  • 79% of online retailers have video on their product pages Tweet this
  • 65% of consumers say seeing a product demo online makes it easier to imagine themselves using it Tweet this
  • 52% of consumers are willing to stay on a website longer with video Tweet this
  • 9/10 consumers watch online video at least once in a while, 1/3 watch all or most of the time Tweet this
  • 17% of retailers don’t track smartphone conversion activity Tweet this
  • 42% of consumers have watched video on smartphones in the last 3mos Tweet this
  • 22% of retailers don’t track tablet conversion activity Tweet this
  • 35% of consumers have watched video on tablets Tweet this

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