I Heart Evogear's Sweet Navigation

Linda Bustos

One of the "sweetest" navigation designs I've ever seen comes from Seattle-based ski & board shop Evo.

You can click the classic Valentine candies' logos right through to categories like Rossignol, K2 and DC gear.

Super creative. I "love" it.

Evo's also done a nice job with its About page, complete with YouTube video. The customer service peeps each have their own Polaroid mugshot and bio. It looks *almost* as fun to work at Evo as Elastic Path!

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.