Upcoming Ecommerce Checkout Webinar

Linda Bustos

April 13th, 2012

If you missed my session on checkout optimization at Affiliate Management Days last month, you've got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at 9am PT / 12pm ET.

Here are the details...

Maximizing Conversion with Checkout Optimization

With average cart abandonment rates falling anywhere between 55 and 72%, it’s no wonder checkout optimization is the number one concern for ecommerce marketers. But redesigns and A/B tests often fail to move the needle because they focus only on checkout design, and ignore the psychological reasons customers are abandoning their purchases.

In this webinar you will learn:

  • A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
  • How to perform a heuristic evaluation on your checkout process for design and usability
  • Tips for breaking out of your testing rut

You can register at Invesp.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.