April 12th, 2012 | 1 MIN READ

Upcoming Ecommerce Checkout Webinar

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

If you missed my session on checkout optimization at Affiliate Management Days last month, you've got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at 9am PT / 12pm ET.

Here are the details...

Maximizing Conversion with Checkout Optimization

With average cart abandonment rates falling anywhere between 55 and 72%, it’s no wonder checkout optimization is the number one concern for ecommerce marketers. But redesigns and A/B tests often fail to move the needle because they focus only on checkout design, and ignore the psychological reasons customers are abandoning their purchases.

In this webinar you will learn:

  • A systematic process for optimizing your website that addresses the FUD (fears, uncertainties and doubts) surrounding the purchase process
  • How to perform a heuristic evaluation on your checkout process for design and usability
  • Tips for breaking out of your testing rut

You can register at Invesp.

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