UK Email Marketing Report Card [Infographic]

Linda Bustos

April 19th, 2013

This week's infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing.

Click to enlarge infographic

Tweetables

  • 61% of UK email marketers rate their campaign performance poor or average. Only 35% good, 4% excellent Tweet this
  • 62% of UK email marketers spend 2 or more hrs on campaign design and content, 18% >8 hrs Tweet this
  • 12% of UK marketers report they spend NO TIME on email strategy. 27% spend no time on email optimization Tweet this
  • 43% of UK marketers feel lack of email marketing strategy is a problem Tweet this
  • 71% of UK email marketers have basic to non-existent email optimization for mobile Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.