September 20th, 2012 | 1 MIN READ

This is Your Brain on Shopping [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic covers what's happening in our noggins when buying. Are you optimizing your ecommerce program for the Mesial Prefrontal Cortex on product pages and email campaigns, and the Insular Cortex in the cart?

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