May 16th, 2013 | 1 MIN READ

The Web Usage Habits of Europeans [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic is courtesy of MintTwist, looking at the web usage habits of Europeans.


  • Europeans make up 12% of the global population, and 21% of the online population Tweet this
  • Iceland and Scandanavia have the highest Internet penetration in Europe Tweet this
  • Romanians, Bulgarians and Italians are least likely Europeans to shop online Tweet this
  • 92% of Europeans prefer Google as a search engine Tweet this
  • 49% of Europeans use social networks daily, 1/3 of them are Russians Tweet this
  • There are 131.5 million smartphones in Europe (46% Android, 39% Apple)
    Tweet this
  • It's predicted that there'll be 35 million tablets in Europe by 2014 Tweet this

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