The United State of Social Commerce [Infographic]

Linda Bustos

November 6th, 2020

This week's infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting.


Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this

Social commerce is forecast to reach 5% of online retail revenue by 2015 Tweet this

Positive reviews can bump a product's price by 9.5% Tweet this

Negative reviews have an 11% chance of changing purchase intent Tweet this

86% of the top 25 ecommerce sites use Facebook Like and Twitter buttons, 82% Pinterest Tweet this

61% of online retailers use Pinterest buttons Tweet this

42% of ecommerce sites use Google+ buttons Tweet this

73% of online retailers use ratings and reviews, 84% product recommendations Tweet this

15% of online retailers use social login, 82% of top 25 retailers Tweet this

AOV for Instagram referrals = $65 vs $55 for Facebook, $59 Pinterest Tweet this

33% of consumers have acted on a promotion on a brand's social media page Tweet this

85% of social conversions come from Facebook Tweet this

10.16% of Zappos traffic comes from social, 8.5% to Victoria's Secret, 25% Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.