August 21st, 2014 | 1 MIN READ

The United State of Social Commerce [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting.


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Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this

Social commerce is forecast to reach 5% of online retail revenue by 2015 Tweet this

Positive reviews can bump a product's price by 9.5% Tweet this

Negative reviews have an 11% chance of changing purchase intent Tweet this

86% of the top 25 ecommerce sites use Facebook Like and Twitter buttons, 82% Pinterest Tweet this

61% of online retailers use Pinterest buttons Tweet this

42% of ecommerce sites use Google+ buttons Tweet this

73% of online retailers use ratings and reviews, 84% product recommendations Tweet this

15% of online retailers use social login, 82% of top 25 retailers Tweet this

AOV for Instagram referrals = $65 vs $55 for Facebook, $59 Pinterest Tweet this

33% of consumers have acted on a promotion on a brand's social media page Tweet this

85% of social conversions come from Facebook Tweet this

10.16% of Zappos traffic comes from social, 8.5% to Victoria's Secret, 25% Tweet this

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