The State of Mobile Commerce [Infographic]

Linda Bustos

November 6th, 2020

This week's infographic comes from Etail East, examining the mobile commerce landscape in 2014.


  • Less than 42% of retailers have mobile marketing strategies in place Tweet this
  • Only 38% of retailers have seen measureable success from mobile marketing efforts Tweet this
  • For 54% of retailers, mobile makes up >20% of total sales Tweet this
  • 71% of retailers’ mobile conversion rates are lower than desktop Tweet this
  • 88% of retailers have mobile optimized sites, only 38% have a mobile app Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.