September 4th, 2014 | 1 MIN READ

The State of Mobile Commerce [Infographic]

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic comes from Etail East, examining the mobile commerce landscape in 2014.

Tweetables

  • Less than 42% of retailers have mobile marketing strategies in place Tweet this
  • Only 38% of retailers have seen measureable success from mobile marketing efforts Tweet this
  • For 54% of retailers, mobile makes up >20% of total sales Tweet this
  • 71% of retailers’ mobile conversion rates are lower than desktop Tweet this
  • 88% of retailers have mobile optimized sites, only 38% have a mobile app Tweet this

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