The State of Mobile Commerce [Infographic]

This week's infographic comes from Etail East, examining the mobile commerce landscape in 2014.

Tweetables

• Less than 42% of retailers have mobile marketing strategies in place Tweet this

• Only 38% of retailers have seen measureable success from mobile marketing efforts Tweet this

• For 54% of retailers, mobile makes up >20% of total sales Tweet this

• 71% of retailers’ mobile conversion rates are lower than desktop Tweet this

• 88% of retailers have mobile optimized sites, only 38% have a mobile app Tweet this