July 12th, 2012 | 1 MIN READ

The Psychology of Social Commerce [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic examines the psychofactors that influence social shopping, from social proof to authority, consistency to reciprocity. Check it out:

Key points:

Social Proof

The rule: When uncertain, look what others are doing

The stat:81% of consumers receive advice from friends and family relating to a product purchase from a social networking site


The rule: Authority rules

The stat: 77% of online shoppers use reviews to make a purchase decision


The rule: Less is more

The stat: 77% of people like getting exclusive offers that they can redeem via Facebook


The rule: Follow those you like

The stat: Almost 50% of shoppers have made a purchase based on a recommendation through a social media network


The rule: Stay consistent

The stat: 62% of shoppers are brand loyal due to online satisfaction


The rule: Pay it forward

The stat: Every month, over 25,000,000,000 pieces of content are shared on Facebook

Like this infographic? Why not share it on Facebook?

Via TabJuice

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