The Psychology of Social Commerce [Infographic]

Linda Bustos

This week's infographic examines the psychofactors that influence social shopping, from social proof to authority, consistency to reciprocity. Check it out:

Key points:

Social Proof

The rule: When uncertain, look what others are doing

The stat:81% of consumers receive advice from friends and family relating to a product purchase from a social networking site

Authority

The rule: Authority rules

The stat: 77% of online shoppers use reviews to make a purchase decision

Scarcity

The rule: Less is more

The stat: 77% of people like getting exclusive offers that they can redeem via Facebook

Like

The rule: Follow those you like

The stat: Almost 50% of shoppers have made a purchase based on a recommendation through a social media network

Consistency

The rule: Stay consistent

The stat: 62% of shoppers are brand loyal due to online satisfaction

Reciprocity

The rule: Pay it forward

The stat: Every month, over 25,000,000,000 pieces of content are shared on Facebook

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.