December 19th, 2013 | 1 MIN READ

The Importance of Mobile Optimization [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Will 2014 be the year of the mobile -- again?

It's definitely a year where you can no longer ignore optimizing your mobile experience. Invesp Consulting has compiled a number of stats to illustrate why, more than ever, the time is now for mobile optimization.


  • Android devices account for 42% of mobile traffic Tweet this
  • Mobile commerce now accounts for 23% of online sales Tweet this
  • Only 35% of businesses have a mobile optimized site today Tweet this
  • Companies with mobile sites are 3x more likely to have a mobile conversion rate >5% Tweet this
  • 97% of mobile cart abandons are due to distraction from unnecessary elements and multiple checkout steps Tweet this
  • 55% of purchase related conversions occur w/n 1 hr of initial mobile search Tweet this
  • 43% of consumers are unlikely to return to a slow mobile site Tweet this
  • Tablet visitors are nearly 3x more likely to convert than smartphone visitors Tweet this
  • 52% of tablet users prefer shopping with their tablet vs. their PC Tweet this
  • 72% of tablet owners shop with their tablets on a weekly basis Tweet this

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