June 20th, 2013 | 1 MIN READ

The Danger of a Poor Mobile Shopping Experience [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic lands smack in the middle of a mini-series on mobile commerce optimization, examining what frustrates users about mobile shopping and how they respond to a bad experience (via Skava). The good news is your mobile site doesn't have to suck.

Click to enlarge infographic


  • 71% of smartphone shoppers shop for goods on mobile. Tweet this
  • 88% of mobile shoppers have encountered a negative experience. Tweet this
  • 29% of consumers will wait a year before revisiting their favorite retailer's mobile site after a bad experience. Tweet this
  • 30% of consumers will never revisit a retailer's mobile website after a bad experience. Tweet this
  • 42% of mobile shoppers will immediately defect to a competitor after a bad experience with a mobile commerce site. Tweet this
  • 51% of mobile shoppers say mobile commerce sites are hard to navigate and use. Tweet this
  • 46% mobile shoppers say images are too small to make a buying decision from. Tweet this
  • 26% of mobile shoppers say mobile checkouts are frustrating. Tweet this
  • 41% of mobile shoppers are concerned about security. Tweet this

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