The Business Case for Personalization [Infographic]

Linda Bustos

November 6th, 2020

This week's infographic feature hails from Monetate, presenting the business case for personalization.


  • 75% of US consumers like it when brands send them personalized messages & offers Tweet this
  • 73% of US consumers like to buy from brands that personalize their experience Tweet this
  • Businesses focused on customer experience outperform the S&P500 by an "impressive margin" Tweet this
  • Personalization can increase email CTR% by 72% Tweet this
  • 41% of consumers buy more from retailers when they receive personalized emails Tweet this
  • Personalized email can raise AOV by 53% Tweet this
  • 40% of consumers buy more when the personalization experience is multichannel Tweet this
  • 39% of consumers buy more when products are suggested to them based on past purchases Tweet this
  • Personalized email can raise conversion % by 33% Tweet this
  • Only 6% of business leaders have a personalization strategy -Econsultancy Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.