March 12th, 2015 | 1 MIN READ

The Business Case for Personalization [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic feature hails from Monetate, presenting the business case for personalization.


tweet infographic


  • 75% of US consumers like it when brands send them personalized messages & offers Tweet this
  • 73% of US consumers like to buy from brands that personalize their experience Tweet this
  • Businesses focused on customer experience outperform the S&P500 by an "impressive margin" Tweet this
  • Personalization can increase email CTR% by 72% Tweet this
  • 41% of consumers buy more from retailers when they receive personalized emails Tweet this
  • Personalized email can raise AOV by 53% Tweet this
  • 40% of consumers buy more when the personalization experience is multichannel Tweet this
  • 39% of consumers buy more when products are suggested to them based on past purchases Tweet this
  • Personalized email can raise conversion % by 33% Tweet this
  • Only 6% of business leaders have a personalization strategy -Econsultancy Tweet this

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