May 18th, 2008 | 1 MIN READ

Add Stimulus Checks to Your Event Marketing Calendar

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Perhaps this is the one time of the year you can predict a large chunk of US consumers will be receiving some additional spending cash - tax rebate time. And many online retailers hope to cash in on customer's stimulus checks, judging from the number of email campaigns and home pages jumping on this trend:

It's a good idea to segment out your non-US subscribers for this type of messaging, even though the sale is extended to everyone. Non-US recipients will probably not understand your offer, and may think they are not eligible.

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