Add Stimulus Checks to Your Event Marketing Calendar

Linda Bustos

May 19th, 2008

Perhaps this is the one time of the year you can predict a large chunk of US consumers will be receiving some additional spending cash - tax rebate time. And many online retailers hope to cash in on customer's stimulus checks, judging from the number of email campaigns and home pages jumping on this trend:

It's a good idea to segment out your non-US subscribers for this type of messaging, even though the sale is extended to everyone. Non-US recipients will probably not understand your offer, and may think they are not eligible.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.