July 24th, 2014 | 1 MIN READ

Tablet Commerce in 2014 [Infographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic looks at the tablet commerce landscape at a glance, via UsableNet.


Click to enlarge infographic

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  • Worldwide tablet sales increased 68% from 2012 to 2013 Tweet this
  • Over 1/2 of online time happens on mobile, 12% on tablets Tweet this
  • 30% of US households with Internet access own at least 1 tablet, 59% in UK Tweet this
  • The avg conversion rate on tablets is 2.63% in the US, 2.5% in the UK Tweet this
  • 66% of tablet users research products before buying online, 63% watch product video Tweet this
  • 31% of tablet owners in 2014 will use their tablet for purchases, 61% in 2018 Tweet this
  • Retail is the 3rd fastest growing tablet activity (54% YOY growth) Tweet this
  • 27% of tablet owners have used it to make a payment Tweet this
  • By 2019, 22% of retailers expect tablets to deliver highest conversion rates Tweet this
  • Tablet commerce is expected to reach $114B in 2014, $293B by 2018 Tweet this

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