Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.
The retailer also has an interesting approach to merchandising it's kitchy skus that would make Copyblogger proud - rotating teasers like "To find out who's on first, click here."
I think this works well for this kind of retailer. Not to mention I found this site through StumbleUpon, which often sends more traffic than any other referral source, especially for smaller websites. StumbleUpon users like serendipity, and watching the scrolling teasers are a useful way to point new traffic deeper into the site and perhaps reduce bounce rate.