September 22nd, 2008 | 1 MIN READ

Spoon Sisters Take New Twist on Merchandising

Written by Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.

The retailer also has an interesting approach to merchandising it's kitchy skus that would make Copyblogger proud - rotating teasers like "To find out who's on first, click here."

I think this works well for this kind of retailer. Not to mention I found this site through StumbleUpon, which often sends more traffic than any other referral source, especially for smaller websites. StumbleUpon users like serendipity, and watching the scrolling teasers are a useful way to point new traffic deeper into the site and perhaps reduce bounce rate.

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