Spoon Sisters Take New Twist on Merchandising

Linda Bustos

Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.

The retailer also has an interesting approach to merchandising it's kitchy skus that would make Copyblogger proud - rotating teasers like "To find out who's on first, click here."

I think this works well for this kind of retailer. Not to mention I found this site through StumbleUpon, which often sends more traffic than any other referral source, especially for smaller websites. StumbleUpon users like serendipity, and watching the scrolling teasers are a useful way to point new traffic deeper into the site and perhaps reduce bounce rate.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.