Social Networking Stats and Trends From Around the World

Linda Bustos

January 27th, 2012

Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interesting stats and trends on social networking from around the globe.

Why does this matter to ecommerce?

We have become a social networking culture, and this behavior is permeating every area of our lives. Even solo activities like using search engines is becoming socialized, as is shopping, travel, education and even work. Ecommerce organizations should be paying attention to the conversation about them, and starting their own conversations in the social-sphere. Innovative companies are also make the shopping experience more social on-site and through mobile apps. And what's innovative today will just be "normal" in the next 2-5 years.

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.