Social Media in Plain English
Lee Lefever over at Common Craft has blessed the 'Net with the Paperworks Series, a collection of educational videos geared at anyone who wants to know the lowdown on how social bookmarking, RSS, Wikis and social networking works.
Social Bookmarking In Plain English
RSS in Plain English
Wikis in Plain English
Social Networking in Plain English
This is a great example of how you can create very simple, memorable video content that can live on your blog, video sharing sites and can be grabbed and used on others' blogs. In fact, I discovered this series via someone else's blog. If you Google "Social Bookmarking in Plain English" you'll see how many bloggers have evangelized this video alone.
If you're an online retailer, you could produce a short "How To Care for Your Shoes" or "The Beginner's Guide to Digital Photography." You can even come up with topic ideas by scouring your Web analytics data for long tail questions, or even glean from your customer service email archives. Because Google mixes video content from YouTube and Google Videos in search results now, a keyword rich title hosted on a Google-property can rank very highly.
Next comes blogger outreach. Search for blogs that are related to your video theme, and fire off a quick email introducing yourself and your videos, and offer them as free content to use on their site. Not all will respond, but if your video content is unique and useful to their readers, many will. And other bloggers in their niche may do the same just by seeing it on those blogs. So be sure to add your website URL in the video at the beginning or end, because there's no guarantee you'll get a link back to your site. That's okay, as long as viewers have some way of finding your site.
If the bloggers post your video, make sure you thank them. Why not return the favor and blog about their site too on your blog? If they're topically relevant to your visitors, this makes sense. And you'll be building relationships with bloggers that are extremely valuable.