Many online retailers are itching to explore the powerful and mysterious world of social media marketing, this was confirmed by the number of social media focused sessions at Shop.org this week. Etailers who want to catch the new wave of online marketing rather than be washed away may find examples of what's possible and who's doing it helpful in the planning of new social media marketing ventures. So here's a list of 110 examples to check out.
Update, September 2009 - many of the sites listed no longer exist so I removed them. Therefore, not quite 110 examples...
aerie by American Eagle*
Steep and Cheap*
*Internet Retailer Top 500
SECOND LIFE E-STORES
YOUTUBE / VIDEO PODCASTS
USER GENERATED RESPONSES
Reebok: Belly's Gonna Get You
User Response: Lego's Gonna Get Ya
Dove: Dove Evolution
User Response: Evolution of a Slob
Attempted Social Community Built around a brand / store:
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Yub.com (Buy.com's Social Community)