November 20th, 2014 | 1 MIN READ

Why Consumers Showroom and Webroom [Infographics]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Last post we looked at the showrooming threat and what you can do about it. This week's infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse.


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  • Over 50% of smartphone owners have researched prices while in store Tweet this
  • 1 in 5 consumers practice showrooming, 96% plan on doing so in the future Tweet this
  • The top reason consumers showroom is ecommerce merchants offer free shipping Tweet this
  • Retailers estimate 5% of sales are lost to showrooming Tweet this



  • 75% of men and 63% of women "webroom" (research online, purchase offline) Tweet this
  • 47% of "webroomers" don't want to pay for shipping Tweet this
  • 42% of "webroomers" want to check in-store availability online before visiting a store Tweet this
  • 23% of "webroomers" research online and purchase offline because they're unwilling to pay for shipping Tweet this
  • Nearly 80% of local searches on mobile devices turn into purchases Tweet this
  • 3/5 consumers believe they know more about pricing, discounts and product info than store associates Tweet this

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