Why Consumers Showroom and Webroom [Infographics]

Last post we looked at the showrooming threat and what you can do about it. This week's infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse.

Tweetables

• Over 50% of smartphone owners have researched prices while in store Tweet this

• 1 in 5 consumers practice showrooming, 96% plan on doing so in the future Tweet this

• The top reason consumers showroom is ecommerce merchants offer free shipping Tweet this

• Retailers estimate 5% of sales are lost to showrooming Tweet this

Tweetables

• 75% of men and 63% of women "webroom" (research online, purchase offline) Tweet this

• 47% of "webroomers" don't want to pay for shipping Tweet this

• 42% of "webroomers" want to check in-store availability online before visiting a store Tweet this

• 23% of "webroomers" research online and purchase offline because they're unwilling to pay for shipping Tweet this

• Nearly 80% of local searches on mobile devices turn into purchases Tweet this

• 3/5 consumers believe they know more about pricing, discounts and product info than store associates Tweet this