It's the holiday season and the promotions are aggressive! This week's infographic examines shoppers' loyalty when it comes to promotions online and offline, courtesy of MarketTrack and Nowsourcing.
Tweetables
- 80% of shoppers are willing to switch brands or stores because of a promotion Tweet this
- 78% of shoppers have engaged in showrooming, 76% in webrooming Tweet this
- 80% of shoppers use more than one media type when making purchase decisions Tweet this
- Shoppers say promotions account for 83% of unplanned purchases (65% of these in-store) Tweet this
- 57% of shoppers believe they can find the best deals online Tweet this