Proximity and Micro-Location Marketing Illustrated [Infographic]

Linda Bustos

Now that iBeacon is alive and well in the retail wild, attention is turning toward proximity and micro-location marketing using technologies like Low Bluetooth Energy, mobile devices, GPS and near-field communication and the rapid convergence of the digital and physical shopping experience.

This week's infographic illustrates some of the real-world applications for marketers, courtesy of MDG Advertising.

Click to enlarge infographic

Share on

Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.