Proximity and Micro-Location Marketing Illustrated [Infographic]
Now that iBeacon is alive and well in the retail wild, attention is turning toward proximity and micro-location marketing using technologies like Low Bluetooth Energy, mobile devices, GPS and near-field communication and the rapid convergence of the digital and physical shopping experience.
This week's infographic illustrates some of the real-world applications for marketers, courtesy of MDG Advertising.
Click to enlarge infographic