Social Media Marketing Guide - Step 3: Promoting

Jason Billingsley

September 19th, 2007

This post is part three our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Shop.org Annual Summit in Las Vegas.

The offense is running the play that was called and looking for a few key blocks.

1. Participate

  • Comment on blogs
  • Link to other bloggers and social media creators (Ego-capital)
  • Join blogging networks - MyBlogLog

2. Open Up

  • Open commenting
  • Don't pre-moderate
  • Use spam filters like Askimet or Spam Karma to weed out the "buy XYZ now" comments

3. Distribute

4. Sharing

  • Web 1.0: Email this to a friend
  • Web 2.0: Add bookmarking links like "add to Facebook" on Chapters

5. Seeding

  • Make friends with influencers (see point #1)
  • Mine Technorati
  • BuzzLogic (identifies sphere of influence for markets - starts at 12k/mo)
  • Submit to social sites (Digg, Reddit, Del.icio.us, Stumbleupon, etc.)

6. Social Shopping

Share on

Jason Billingsley