September 18th, 2007 | 1 MIN READ

Social Media Marketing Guide - Step 1: Planning

Written by Jason Billingsley

This post is part one of four from our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fun and Profit" at the Annual Summit in Las Vegas.

Planning is the coach of a social media campaign. You must understand the field and generate a strategy for scoring.

1. Buy-in

  • Brand advertisers have an easier time with this (way more viral campaigns for brands than retailers)

2. Generate ideas

3. Identify angle

4. Pick channel (blog, video, podcast, interactive)

  • appropriate to budget
  • appropriate to timeline
  • appropriate to angle

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