October 16th, 2014 | 1 MIN READ

Pinterest and Ecommerce [Pinfographic]

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

This week's infographic (or "Pinfographic") comes from Wishpond, highlighting how users interact with products on the popular social network.


tweet infographic

Tweetable Highlights

80% of Pinterest users are women, 50% have children Tweet this

Pins with prices get 36% more likes than those without #richpins Tweet this

69% of Pinterest users have found an item they wanted to buy vs 40% of Facebook users Tweet this

Pinterest referrals spend 70% more than customers referred from other channels Tweet this

15% of engagement with brands on Pinterest is through brands' own pin boards Tweet this

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