Pinterest and Ecommerce [Pinfographic]

Linda Bustos

November 6th, 2020

This week's infographic (or "Pinfographic") comes from Wishpond, highlighting how users interact with products on the popular social network.

Tweetable Highlights

80% of Pinterest users are women, 50% have children Tweet this

Pins with prices get 36% more likes than those without #richpins Tweet this

69% of Pinterest users have found an item they wanted to buy vs 40% of Facebook users Tweet this

Pinterest referrals spend 70% more than customers referred from other channels Tweet this

15% of engagement with brands on Pinterest is through brands' own pin boards Tweet this

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Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.